Day Thirty Five

The Lobby of the 40 Berkley Hostel

I’ll be honest, until recently I didn't know much about Boston aside from sports teams, baked beans and what I learned from Hollywood. That was until I came here for a weekend getaway when I was still living in Brooklyn. It completely changed my view of what this city has to offer. From the spectacular aquarium to the gorgeous brick-lined streets, this city oozes vibrancy, charm and character. Even tonight, as I was walking around the neighborhood, the sweet smell of burning chimneys filled every quiet street and corner. It was magical to say the least.

Yet with all this historical elements this city has to offer, its true gems come from those looking to solidify Boston’s future. Take Johnny Cupcakes for instance. Now a globally recognized brand, Johnny built his company from scratch after becoming a fixture in the hardcore music scene with his band On Broken Wings. He combined limited edition styles with a quirky attitude and impeccable attention-to-detail. Collectors and trendsetters alike began to take notice and now he’s collaborating with major entertainment properties to take his passion for nostalgia one step further. Unique doesn’t even begin to describe what they’re doing over there. 

Johnny is also one of the major inspirations for this project. In college, I did a complete marcom study on his company as part of my Advertising Campaigns course. So, you can tell I’ve been a fan of his for quite sometime. However, It wasn’t until I saw him speak at the 2012 WMCFest in Cleveland that the gears really started to turn. For months and months I kept hearing his advice rattle around in my brain—“think big and follow through”. I spent the next year or so writing down idea after idea until I finally came up with a hair-brained concept called, The Great Agency Adventure. It just goes to show that if you work at something long enough, chances are it my actually blossom into something amazing.

So, as you can see, Boston’s influence extends far beyond its city limits. And as I prepare for my first day at BEAM Interactive tomorrow, I can’t help but feel energized knowing I’m about to be inspired once again. I may not be overly familiar with what this city has to offer but I’m definitely looking forward to spending the next month getting to know it a little better. I just hope the temperature doesn’t dip back into single digits again. It’s not much fun walking around with icicles dangling from your nose. Sorry Boston, but no matter how much I may come to love you, I’ll never care for your frigid winters.

-Steve-