I’ve always known that like the ocean, the ad industry is defined by its never-ending movement. Yet, over the past year, I’ve come to learn just how much things can change in a year’s time. Some things come about unexpectedly and others are welcomed with open arms. There have even been times they've caused more than a handful of hiccups for the project. I chalk it up as a learning experience and think you’ll agree much of what’s happened spells good things for the industry as a whole—or at the very least that many of the agencies I’ve visited are on the fast track to greater success.
Way back in the planning process, whenever a new agency would join the project, I was always given a point of contact to speak with prior to my impending arrival—that’s 14 different people in 14 different offices. The interesting thing about it all is that of those 14 people, only seven of them were still working at the agency on my first day.
What I learned over time was that a majority of them went on to higher-paying jobs or other industries entirely. Of course, the people still at the agencies had nothing but positive things to say about these folks, so I consider it as good things happening to good people. It's also an uplifting sign about the current state of hiring within the industry too. That’s always welcomed news, if you ask me.
A number of agencies also rebranded at some point during the project—TRISECT (who dropped their '3') in Chicago, Campbell Mithun (now just Mithun) in Minneapolis and Y&R Group (formally Wunderman) in Seattle. Whether it’s through an acquisition or the result of changes within the agency, you can’t deny that every once in awhile a new coat of paint can do wonders.
It could've all been spurred by a change in management, location or focus, but they all know you have to keep up with current trends if you hope to continually find success. The same goes for people working within the industry. That’s why a lot of creatives end up going back to school, attending monthly seminars or furthering their education in some shape or form. Relevancy is a magical thing.
The final change I’ve come to notice has to do with location. Three agencies have since relocated their office since my departure (97 Degrees West, Mithun and We Are Social) and Evolution Bureau is actually moving their office from San Francisco to Oakland next month. On top of that, Recess Creative added more space, Red Tettemer opened a west coast branch (stop #14) and I wouldn’t be shocked if Pollinate and Boxing Clever relocate within the next year, because they’re bursting at the seams with growth. It’s exciting to watch these agencies succeed, especially as I now consider many of them to be friends.
What it all comes down to is that this is not an industry for procrastinators, dilly-dallyers or lazy asses. Everything moves at such a rapid pace, if you close your eyes for too long it will pass you by. In the end, I think it’s safe to say that determination and hard work really do pay off in the ad world. I’ve seen far too many instances of it across this country for it to be a coincidence. Do your very best, keep up with current trends and never be afraid to try something new. Those are the lessons I’ve learned and that’s what keeps me moving forward in this crazy, crazy business.