If there’s one thing I’ve learned on my journey so far, it’s that all of my agencies are connected in some way—whether they know it or not. For instance, at BEAM Interactive, I worked with Jarrod Wicker, who used to intern at BooneOakley. Then at Red Tettemer, I was introduced to John Cruz, who was previously an Associate Creative Director at Red Deluxe. Heck, there are even two people at BooneOakley who are from my neck of the woods in northeast Ohio. In fact, Ashley Reker is from Hudson, a city that directly borders my hometown of Stow.
It truly is a small, small world.
It’s extremely exciting to find these connections, because it goes to show just how intertwined the industry truly is. It also proves you can find your ideal agency just about anywhere. One purpose of this project is to prove that you don’t have to settle. You may work at an incredible agency, but if it doesn’t suit your personality or lifestyle, there’s little reason to not search elsewhere. And the same can be said for the city you call home too.
To meet these people and hear about their journeys across different agencies, cities and states is absolutely mesmerizing. Their tales make me even more determined to accomplish everything I set out to do with this project. In addition, it shows just how much an individual can add to an agency’s personality. For instance, if you work in a Pittsburgh agency and the entire staff hails from Pittsburgh, you’re going to have a hard time attracting outside clients. That’s because you need a diversity of perspective and experience to enrich the work you’re doing. If everyone thinks the same way, you’ll always achieve the same result.
This is also why I continue to be floored by the agency cultures I’m encountering on #TGAA. Each one is the direct result of those who work there. Whether it’s the purposeful relaxation you encounter at BooneOakley or the controlled chaos of Red Tettemer, you can’t help but be enveloped by their uniquely wonderful settings.
I truly hope this project will encourage others to follow in the footsteps of the Jareds and Johns of the world, so everyone can find their ideal fit within the industry. After all, how can you ever expect to reach your creative peak, if you don’t enjoy the journey there?
Lastly, I wanted to mention that I had another wonderful evening with the BooneOakley team last night, as they introduced me to the NoDa Brewing Run Club. Not only did I get to see and experience one of the city's hippest neighborhoods, but I tested my limits by running the entire 10k. I've heard the group meets every Wednesday, so I'm hoping I'll have a chance to do it all again next week.