Did you know that Slim Jims are one of the snacks most requested by our deployed servicemen and women? I didn’t either. It’s one of the reasons why I was pleasantly surprised to discover the Slim Jim ‘Salute the Troops’ promotion the other day. Brought to life by the talented people of TRIS3CT, the whole idea proves that you truly can promote a brand and support a great cause at the same time. While it isn’t the first launch I’ve been privy to along my journey, it’s certainly the first that has such deeply felt results. I don’t usually like to discuss individual projects on here, but I felt I should make an exception for this one, since it offers a message of courage and hope to those who truly need it.
Last year, more than 100,000 salutes were collected through a dedicated Facebook app and this year, the newly developed website has already seen a flood of 25,000 in its first few days. That’s a pretty big leap, if you ask me. Together, we can not only top last year’s numbers; we can bring a much needed moment of joy and relief to those risking their lives to ensure we can keep doing what we do. TRIS3CT and Slim Jim are hoping to hit 1 million salutes, so spread the word to everyone you know!
Aside from that wonderful piece of news, I don’t have much else to report on. I’m still getting to know the team here and digging a bit deeper into a few of the projects they’ve put me on. On the AirBnB front, I’ve had a few more people added to my “Revolving door of roommates”. And I never did get to meet any of them, which makes the whole experience that much weirder. Can you imagine living with someone and never meeting them? It just feel a bit… odd. I’m sure I’ll get used to the feeling though, because the cavalcade will continue for the length of my stay. I just hope I meet someone interesting or at least get a good story to tell out of the whole situation.