Day 204

If there’s one thing I can tell you about Boxing Clever, it’s that they’re very serious about their music. That's why it seems so natural for them to operate Boxing Clever Records, their own in-house label that features an eclectic mix of bands such as Mohicans, Superfun Yeah Yeah Rocketship and the Vanilla Beans. Then again, that love of music is also how the agency forged partnerships with the likes of Vintage Vinyl and the slew of bands they’ve create work for.

Even if you were walking into the Boxing Clever for the very first time, you’d be hard pressed not to notice the musical influences strewn throughout the office. From vintage record players and concert posters to stacks of LPs and RUSH memorabilia—you can immediately tell everyone here has music on the brain. I will say however, that unlike many of the other agencies I’ve visited thus far, BC doesn’t have music pumping through their space. Instead, you’ll find everyone rocking out to their own collection, whether it’s through a phone, a laptop or their own personal Crosley. It does create a different vibe to the office, as it did at RedDeluxe, but you'll still find it rare to be hit with any bout of silence while you're here.

As I also found out last week, this agency’s musical pedigree runs deeper than I ever could’ve imagined. It turns out that many of the creatives here used to be in bands of their own. In fact, Partner and ECD, Jim Harper, sat behind the kit for quite a few outfits back in the day. As someone who used to be in a few bands myself, it’s pretty interesting to swap stories about different shows and venues, especially considering the generation gaps at play.

I truly hope there are big things in store for Boxing Clever Records, because not only do they have the creative prowess and skill to make bands shine; they have the most important element of all—passion. So, I encourage everyone to check out their web store and grab an LP or two. My time here has certainly renewed my interest in vinyl and I think if you spend a little time on their site, it’ll do the same for you.

-Steve- 

Day 200!

Collaboration is a big part of what #TGAA is all about. That’s why, as we celebrate Day 200(!) of the project, I encourage everyone to keep spreading the word about what we're doing here. I realize some might believe it selfish that I want to promote my own project; but I see this as an opportunity to expand my capability to connect individuals across the country—something I've been doing since Day 1. 

For instance, while in Memphis I met the guys behind the Creative Memphis podcast. With one simple—and minute— detail about their need for stickers, I was able to tell them about the great work Jakprints does. Sure, it’s nothing earth shattering, but I view every new relationship I can help create as a victory for #TGAA. Another example is when I discovered Boxing Clever Records has plans to ramp up their offerings very soon. That news got me thinking of Honeybucket, a band from Cleveland that features former Recess Creative Web Developer, Adam Reifsnyder. I, again, was able to help introduce the two parties. 

Going on a book tour? Let me tell you about this creative festival I know. Need a new way to translate your social efforts? I have a sponsor you might want to hear about. These are just a few examples of what I've been able to accomplish so far. In each new city I visit, I do my best to think of those I’ve already met, so I can support their talents, services and abilities by letting others know about them. Not only is it personally rewarding, but my hope is that in turn, both individuals will pass the good will along to help bring more and more people together.

As this project progresses, I’m finding these opportunities are growing more frequent by the stop. I know that I could use this project to my advantage and spend my days and nights trying to land a job, but that isn’t the purpose of any of this. It is—and always has been—about connecting people around the world to new ideas, opportunities and views on where they want to be or go. So, as I reach the halfway point of this whole crazy adventure, I just want to thank everyone I’ve met over the past 7 months. Without any of you, this would be one hell of a boring story.

Keep spreading the word. Keep being yourself. Keep connecting the world. Always. 

-Steve-

Day 193

As I’ve mentioned in some of my other posts, one thing that makes Boxing Clever so unique is their ability to diversify their creative endeavors. This is a group of individuals, who have worked together for years and years—some even in other fields and agencies. Yet, in the end they’ve come together to do things in their own way and the results are undeniable. You can see it in their publishing work, in Boxing Clever Records and especially in their Fake Anything project.

What exactly is Fake Anything? Think of it as the creative equivalent of Google’s 80/20 rule; an attempt to bring pop culture references into the real world. From a map of Skyrim to an infographic about the ins and outs of Breaking Bad, Fake Anything does it all. They’ll create logos for the fictitious bars of the film, The World’s End. Or design posters for Jessica Rabbit’s burlesque show. If it exists in pop culture, there’s a chance Boxing Clever has—or will—bring it to life.

It’s all about creating work that isn’t reliant on, or limited to, the needs of others. Boxing Clever aims to diversify their capabilities, because they want to do more. It’s also refreshing to see they understand that in order to deliver the best creative, you have to keep your mind sharp and entertain it once in awhile.

Plus, you never know where a great idea will come from. That fake advertisement for Arrested Development could spark something ingenious for a client. It’s all about exercising your abilities and training your brain in the right ways. After all, we’re all highly creative and our skills shouldn’t be limited to a client’s needs.

Boxing Clever is as unique as those who fill its office and I’m thrilled to be a part of what they do here. Like many, I’m always looking for new ways to express myself creatively. And in my opinion, BC stands as a true inspiration to anyone wondering just how far an idea can travel with the right amount of effort, talent and determination. 

-Steve-