Day 316

Day 316 says, “Hey, I’m in Seattle and things are going great!” And that’s the bottom line, because Stone Cold Steve said so.

Now that I got the outdated 90’s reference out of the way, I think it best to move on.

One thing I find rather interesting about Seattle is its ability to balance two very different personalities at the same time. On one hand, you have this quaint little harbor town, filled with specialty shops and a wide array of artisans and do-it-yourselfers. They push healthy living, farm-fresh ingredients and supporting all things local. Even when walking downtown, you could easily forget you’re in the presence of skyscrapers, because at street level, the whole area still maintains that ‘small town’, residential feel.

And the people? They’ve all adopted the punk rock mentality—one that says, “We can’t rely on others to do it for us, so we’ll do it ourselves". Heck, just take a stroll around Capitol Hill and I challenge you to find a single lamp post that isn’t covered in six feet of flyers, posters and event notices.

On the other hand, Seattle is extremely modern and if you ever take in one of the city’s stunning views, you’d think that mentality never ends. The cuisine is more upscale; the newer apartments offer bright colors, stainless steel appliances and a copious amount of amenities—all housed in neighborhoods that are seemingly popping up over night. There’s also a lot of new construction going on in the city—enough to rival that of Austin—and the blame seems to be squarely on Amazon.

Personally, I think you could equally blame Google and the wealth of other companies who are building offices here too. But given that Amazon is literally building its own neighborhood, I can understand the frustration. True, jobs aren’t a bad thing at all, especially for a city with a rather visible homeless problem. But if the city were to lose it’s charm and character in the shadows of high rises and glass buildings, you have to question if it’s worth it.

Despite these very disparate characteristics, Seattle maintains a balance that few cities are capable of. The residential areas offer more than you’d expect and the downtown areas still feel like home. It’s a place where people find happiness in their healthy lifestyles, but still have a tendency to go out and indulge on a weekly basis; a place where goths and punks can freely roam the streets, without seeming out of place. In Seattle, creativity is king and there’s no point in hiding it, because it’s on display in every corner of every neighborhood.

-Steve-

Day 193

As I’ve mentioned in some of my other posts, one thing that makes Boxing Clever so unique is their ability to diversify their creative endeavors. This is a group of individuals, who have worked together for years and years—some even in other fields and agencies. Yet, in the end they’ve come together to do things in their own way and the results are undeniable. You can see it in their publishing work, in Boxing Clever Records and especially in their Fake Anything project.

What exactly is Fake Anything? Think of it as the creative equivalent of Google’s 80/20 rule; an attempt to bring pop culture references into the real world. From a map of Skyrim to an infographic about the ins and outs of Breaking Bad, Fake Anything does it all. They’ll create logos for the fictitious bars of the film, The World’s End. Or design posters for Jessica Rabbit’s burlesque show. If it exists in pop culture, there’s a chance Boxing Clever has—or will—bring it to life.

It’s all about creating work that isn’t reliant on, or limited to, the needs of others. Boxing Clever aims to diversify their capabilities, because they want to do more. It’s also refreshing to see they understand that in order to deliver the best creative, you have to keep your mind sharp and entertain it once in awhile.

Plus, you never know where a great idea will come from. That fake advertisement for Arrested Development could spark something ingenious for a client. It’s all about exercising your abilities and training your brain in the right ways. After all, we’re all highly creative and our skills shouldn’t be limited to a client’s needs.

Boxing Clever is as unique as those who fill its office and I’m thrilled to be a part of what they do here. Like many, I’m always looking for new ways to express myself creatively. And in my opinion, BC stands as a true inspiration to anyone wondering just how far an idea can travel with the right amount of effort, talent and determination. 

-Steve-