As I’ve mentioned in some of my other posts, one thing that makes Boxing Clever so unique is their ability to diversify their creative endeavors. This is a group of individuals, who have worked together for years and years—some even in other fields and agencies. Yet, in the end they’ve come together to do things in their own way and the results are undeniable. You can see it in their publishing work, in Boxing Clever Records and especially in their Fake Anything project.
What exactly is Fake Anything? Think of it as the creative equivalent of Google’s 80/20 rule; an attempt to bring pop culture references into the real world. From a map of Skyrim to an infographic about the ins and outs of Breaking Bad, Fake Anything does it all. They’ll create logos for the fictitious bars of the film, The World’s End. Or design posters for Jessica Rabbit’s burlesque show. If it exists in pop culture, there’s a chance Boxing Clever has—or will—bring it to life.
It’s all about creating work that isn’t reliant on, or limited to, the needs of others. Boxing Clever aims to diversify their capabilities, because they want to do more. It’s also refreshing to see they understand that in order to deliver the best creative, you have to keep your mind sharp and entertain it once in awhile.
Plus, you never know where a great idea will come from. That fake advertisement for Arrested Development could spark something ingenious for a client. It’s all about exercising your abilities and training your brain in the right ways. After all, we’re all highly creative and our skills shouldn’t be limited to a client’s needs.
Boxing Clever is as unique as those who fill its office and I’m thrilled to be a part of what they do here. Like many, I’m always looking for new ways to express myself creatively. And in my opinion, BC stands as a true inspiration to anyone wondering just how far an idea can travel with the right amount of effort, talent and determination.