Day Eighty One

A Zombie at the KidRobot Store in SoHo.

One thing that’s continuing to keep this project fresh and exciting is the range of clients I’ve already had the pleasure of working on. From helping to launch a television network to building social content for athletics apparel, I’m expanding my creative capabilities—city by city.

It also goes to show just how varied the opportunities are across the nation. Although I’m only three months into my journey, I’ve come to find that great creative isn’t regulated to a certain city, agency or region. Take Recess Creative in Cleveland for example. They’ve done stellar work for the likes of Sony, Marvel and Gatorade. Yet, when I was in college, I was always under the impression that you had to be had a large agency in New York, Chicago or LA to even get near global brands such as these.

At the same time, I’m discovering brand channels that I didn’t even know existed. Here at We Are Social, they’ve afforded me the opportunity to see just how massive the world of social media truly is. Before I arrived, I only considered traditional social outlets—Facebook, Twitter, Instagram, etc. Now, I’m beginning to fully understand just how in-depth a brand can make their social engagement, if they only think outside-the-box and in the abstract.

A Frozen Waterfall in Prospect Park. 

So, if you’re just entering the field or currently looking for a career change, it’s important to remember that good opportunities can be found anywhere. You don’t have to live in a city that makes you miserable just to fill your portfolio with global brands and top-of-the-line creative. Just expand your search and you’ll find a plethora of new opportunities. Every stone left unturned has the potential to be a missed opportunity. I encourage everyone to check out the agencies I’ve already visited to see just how varied their work, clients and capabilities truly are. 

Lastly, I wanted to mention that Monday night, I took a stroll through Prospect Park and discovered the beautiful new Lakeside Skating Rink and Bluestone restaurant. It's random discover like these that make city life so exciting. With so much going on, it's impossible to keep track of it all. That's why exploration is so important. This afternoon was an absolute wonder, as well. A few members of the We Are Social team treated me to lunch; where we discussed the work I’ve been doing here, as well as the TGAA project itself. It was a good time with great vibes all around.