Day 347

I can’t recall if this is a topic I’ve brought up before. But, if I have, please forgive me, because it’s getting pretty hard to keep track of what I’ve written now that I’m 118 blogs in. I think this is a great conversation to have regardless. So, here we go.

In many ways, being at Pollinate reminds me a lot of my time spent at We Are Social. Both of their offices consist of one large room and with such lively teams, the energy can’t help but radiate through every inch of space. As I was pondering their similarities, I started to wonder if a certain type of office space was more attractive to some people over others. Then it hit me. The type of office environment you’re walking into is probably one of the most crucial elements you should consider when starting a new career.

Why? Well, consider this: are you able to concentrate with multiple conversations going on around you? If your answer is “no,” an open floor plan might not be the best option for you. On the flipside, if you’re not a fan of silence or isolation, I have a feeling cubicles are surely a personal hell for you. The same goes for whether you mind sitting in one place or if you'd rather be on your feet, moving around all day. On a more macro level, the layout of an office can also support or hinder the creative process as a whole.

I’ve noticed that the farther away creatives are from the rest of their team—especially CDs and ADs—the more inclined they are to communicate via email. I wouldn’t say such a situation is born out of laziness; I think it has more to do with convenience. Especially when you consider how much work we cram into any given day. It’s why I believe the workspace, as with everything we do, should be a collaborative process that involves everyone who will actually be using it. 

Personally, this trip has taught me that I’m more suited for an environment that allows me to constantly interact with people. And it’s not that I’m some social butterfly; I’m just much more effective when I’m able to bounce my ideas off other people in real time. It’s one of those things we don’t often think about; but one that can make all the difference in how much we enjoy our jobs.

Granted, not everyone has a choice on where he or she will be sitting or working. So, if you’re entering a space that doesn’t look ideal, it’s best to come up with a game plan prior to your start date. Otherwise, you run the risk of not producing your best work or worse yet, becoming that salty curmudgeon that no one likes talking to. Whether it’s headphones, meditation or a good cup of coffee, find a coping method that works for you. Then, keep producing your highest quality work, until you have your own office. I mean… that’s what we’re all striving for anyway, right? More space to put our toys and posters!

-Steve-

Day 193

As I’ve mentioned in some of my other posts, one thing that makes Boxing Clever so unique is their ability to diversify their creative endeavors. This is a group of individuals, who have worked together for years and years—some even in other fields and agencies. Yet, in the end they’ve come together to do things in their own way and the results are undeniable. You can see it in their publishing work, in Boxing Clever Records and especially in their Fake Anything project.

What exactly is Fake Anything? Think of it as the creative equivalent of Google’s 80/20 rule; an attempt to bring pop culture references into the real world. From a map of Skyrim to an infographic about the ins and outs of Breaking Bad, Fake Anything does it all. They’ll create logos for the fictitious bars of the film, The World’s End. Or design posters for Jessica Rabbit’s burlesque show. If it exists in pop culture, there’s a chance Boxing Clever has—or will—bring it to life.

It’s all about creating work that isn’t reliant on, or limited to, the needs of others. Boxing Clever aims to diversify their capabilities, because they want to do more. It’s also refreshing to see they understand that in order to deliver the best creative, you have to keep your mind sharp and entertain it once in awhile.

Plus, you never know where a great idea will come from. That fake advertisement for Arrested Development could spark something ingenious for a client. It’s all about exercising your abilities and training your brain in the right ways. After all, we’re all highly creative and our skills shouldn’t be limited to a client’s needs.

Boxing Clever is as unique as those who fill its office and I’m thrilled to be a part of what they do here. Like many, I’m always looking for new ways to express myself creatively. And in my opinion, BC stands as a true inspiration to anyone wondering just how far an idea can travel with the right amount of effort, talent and determination. 

-Steve-