When I first arrived at Y&R Group Seattle, I was excited to discover that I’d be tagging along to this year’s Seattle Interactive Conference. Now, I haven’t attended many professional conferences in my career. So, I’d say there was an equal part curiosity mixed in there too. What would I be doing? Where would I stand? What would I wear? The sheer stress of it all!
Once I snapped back to reality, I looked into the conference and found out this year’s event was all about highlighting the ‘makers’ of the world. Now, if you’ve been following along from the very beginning, you might remember my interview with professional maker, Steve Thompson, of Red Tettemer. He immediately came to mind when I discovered this new information. It’s really too bad they didn’t ask him to be a keynote speaker. I think he would’ve nailed it.
So, yesterday was day one of the conference and it was more exciting than I ever could’ve imagined. First off, YRG really outdid themselves with their awesome booth. It trumped every other company there. The morning featured artisan coffee from a local purveyor, while the afternoon brought a delicious blend of cheese, fruit and popcorn. To cap off the evening, the team even shared some area brews and small bites with the remaining attendees. Oh yeah… and these were all presented in front of a lush backdrop of freshly carved wooden bears, enormous pine trees and well-placed mood lighting—all to help push the booth’s theme of celebrating all things Seattle.
Of course, such things don’t come to fruition without a lot of hard work. That's why I spent most of Wednesday helping load in the trees and furniture (Yes, I offered to help). It was a great opportunity to chat with team members and see the vast amount of planning that went into designing and building the space. I wish all of the conference goers could get a sense of how massive the project truly was, because I think it would help them appreciate it’s grandeur that much more. Although I will say, I think everyone was thoroughly impressed with it as is.
Following the last seminar of the day, I ended up at the official conference after party to chat up the diverse group of creatives, tech folk and local makers. It was very interesting indeed and I had a great time learning about Seattle's small industries and wares. But, alas, that brings us to this very moment. I’m actually gearing up for Day Two of SIC and greatly looking forward to seeing what inspirational speakers I get to hear today.
On top of all that, we’re nearing the arrival of my two best friends! I can’t recall if I mentioned it before, but they’re flying in from Cleveland to help celebrate my 30th birthday on Sunday. It's actually a pretty momentous occasion, because my one friend has never stepped foot on an airplane before. Eventful week? I’d certainly say so.