Day Eighty One

A Zombie at the KidRobot Store in SoHo.

One thing that’s continuing to keep this project fresh and exciting is the range of clients I’ve already had the pleasure of working on. From helping to launch a television network to building social content for athletics apparel, I’m expanding my creative capabilities—city by city.

It also goes to show just how varied the opportunities are across the nation. Although I’m only three months into my journey, I’ve come to find that great creative isn’t regulated to a certain city, agency or region. Take Recess Creative in Cleveland for example. They’ve done stellar work for the likes of Sony, Marvel and Gatorade. Yet, when I was in college, I was always under the impression that you had to be had a large agency in New York, Chicago or LA to even get near global brands such as these.

At the same time, I’m discovering brand channels that I didn’t even know existed. Here at We Are Social, they’ve afforded me the opportunity to see just how massive the world of social media truly is. Before I arrived, I only considered traditional social outlets—Facebook, Twitter, Instagram, etc. Now, I’m beginning to fully understand just how in-depth a brand can make their social engagement, if they only think outside-the-box and in the abstract.

A Frozen Waterfall in Prospect Park. 

So, if you’re just entering the field or currently looking for a career change, it’s important to remember that good opportunities can be found anywhere. You don’t have to live in a city that makes you miserable just to fill your portfolio with global brands and top-of-the-line creative. Just expand your search and you’ll find a plethora of new opportunities. Every stone left unturned has the potential to be a missed opportunity. I encourage everyone to check out the agencies I’ve already visited to see just how varied their work, clients and capabilities truly are. 

Lastly, I wanted to mention that Monday night, I took a stroll through Prospect Park and discovered the beautiful new Lakeside Skating Rink and Bluestone restaurant. It's random discover like these that make city life so exciting. With so much going on, it's impossible to keep track of it all. That's why exploration is so important. This afternoon was an absolute wonder, as well. A few members of the We Are Social team treated me to lunch; where we discussed the work I’ve been doing here, as well as the TGAA project itself. It was a good time with great vibes all around.

-Steve-

Day Six

Even better than the refrigerator. 

As my first week comes to a close, I know I’ve made the right decision on where to begin this journey. I mean, I’ve worked at places with more than their fair share of negativity and office drama. Yet, Recess is the exact opposite. It feels like one big family. Everyone here is genuine, fun and on the same page, day in and day out. Granted, these are all things I knew going in but this week completely solidified those characteristics.

On Tuesday, we had a big office lunch over a Bar Louie on West 6th Street. Although the team was not at all pleased with the restaurant’s lack of tater tots, I think everything turned out delicious. I had some salmon sliders and a salad, both of which were pretty darn good. I know, not the heartiest of lunches, but I’m trying to get myself back on a healthy diet. Ever since I moved back to Ohio, cravings for Taco Bell, Five Guys and Melt have got the better of me.

But I digress.

Wednesday, I went to AAF Cleveland’s Booze, Brews and Brands event with a few members of the team. It was held in Ohio City at the always-awesome Market Garden Brewery. We sampled some fine whiskey, vodka and beer, and listened to brand advice from Cleveland Whiskey, one of my project’s fine sponsors, Middle West Spirits and our host, Market Garden Brewery. After a Q&A, I even got to chat with Brady from Middle West and it turns out he used to work at Razorfish in Seattle. So, I told him about the project and he thought it was a really cool idea. All in all, it was a really insightful event. The panelists discussed how important it is to know your audience and meet them where they’re at, rather then always trying to bring them to you.

In the office, I’ve been working on a variety of things for the agency, including projects for the likes of Sony and Marigold Catering. Needless to say, I’m having a blast here. On the flip-side, however, my evenings have been filled with packing and planning. I know things are bound to get way more interesting when I land in Boston next month. But before any of that can happen, I still have plenty to take care of here at home. From the lease on my car to the need for a storage unit, I have a lot of ground to cover before I leave.

I may be busy with this, that and the other thing but I wouldn’t have it any other way. Things are off to a great start and I can’t help but feel envious of what the future will bring.

-Steve-