Welcome to the grand experiment!

Beginning at childhood, we're told to be great people and pursue great things. Well, this is my creation and my pursuit of greatness. 

Please state your answer in the form of a question.

Why did I do this?

I guess that’s the million-dollar question. Off the top of my head, I can think of a thousand ways to answer it. However, the number one reason is that as a Copywriter, I know firsthand how difficult it can be to find the right agency. It's like finding that perfect pair of jeans. You know they're out there, but who has time to search every store?

I hope that by embarking on and documenting this experience, I not only open my own eyes; but I can help new creatives as they graduate and enter the field. I want to assist the next generation by offering a new view of this industry as a whole. In the end, perhaps young creatives can make better-informed decisions on where they want to take their careers and where their unique qualities will fit right in. 

I'll admit this is about more than that though. It is about changing our perception of the industry. Not enough people realize just how collaborative and creative the ad community can be. Hell, there are even those in our own field, who still feel it best to operate their agencies as islands. I want to show that our future is one of connectivity and harmony, not alienation and isolation. So, let's work together and show the way forward.

What did you blog about? 

I discuss everything from the places I go and the things I see to the people I meet and the experiences I have. I do my best to captive and envelope the reader, so they feel as if they are right there with me. It's not so much about the work I do; it's more about the journey itself. This is a living, breathing project that determines its own shape as it grows. 

What about sensitive information?

At each participating agency, I signed a standard Non-disclosure Agreement. I stand by each one too. While I will blog throughout, I'll never discuss or release any trade secrets, confidential information or client insight – ever.

Where can I find some of your past work?

I maintain a portfolio at www.zombieparmesan.com. There, you will find my resume and work samples, as well as links to all my social networking sites. This includes LinkedIn, which offers glowing recommendations from some of my colleagues.

Where, oh where, did you stay/how did you get around town?

I plan to utilize a combination of generous friends, public transportation, AirBnB, and Zipcar.