Welcome to the grand experiment!
Beginning at childhood, we've always been told to be great people and pursue great things. I finally understand that greatness cannot be found, it has to be created. Well, this is my creation and my attempt to do something great.
Please state your answer in the form of a question.
Why did I do this?
I guess that’s the million-dollar question. Off the top of my head, I can think of a thousand ways to answer it. However, the number one reason is that as a Copywriter, I know firsthand how difficult it can be to find the right agency. It's like finding that perfect pair of jeans. You know they're out there, but who has time to search every store?
I hoped that by embarking on and documenting this experience, I not only opened my own eyes; but I went on to help new creatives as they graduate and enter the field. I want to assist the next generation by offering a new view of this industry as a whole. In the end, perhaps young creatives can make better-informed decisions on where they want to take their careers and where their unique qualities will fit right in.
I'll admit it was about more than that though. It was about changing our perception of the industry. Not enough people realize just how collaborative and creative the ad community can be. Hell, there are even those in our own field, who still feel it best to operate their agencies as islands. I want to show that our future is one of connectivity and harmony, not alienation and isolation. So, let's work together and show the way forward.
What did you blog about?
In my blog, I discussed everything from the places I went and the things I saw, to the people I met and the experiences I had. I did my best to captive and envelope the reader, so they felt as if they are right there with me. It's not so much about the work I did; it was more about the journey itself. This was a living, breathing project that determines its own shape as it grew.
What about sensitive information?
At each participating agency, I signed a standard Non-disclosure Agreement. I still stand by each one too. While I blogged throughout, I never discussed or released any trade secrets, confidential information or client insight—ever.
Where can I find some of your past work?
I maintain a portfolio at www.zombieparmesan.com. There, you will find my resume and work samples, as well as links to all my social networking sites. This includes LinkedIn, which offers glowing recommendations from some of my colleagues.
Where, oh where, did you stay/how did you get around town?
I utilized a combination of generous friends, public transportation, AirBnB and Zipcar.